WALTER KNOLL At Milan Design Week
The power of the imagination: It’s what helps us conjure up ideas, uncover creative solutions and transcend the boundaries of reality. When we immerse ourselves in the world of the imagination, we reveal a place of gentle poetry and unlimited possibilities. This is the kind of inspiring place we have created for Herrenberg-based Walter Knoll as an opposition of organic, natural stagings and algorithmic landscapes. For the occasion of Milan Design Week 2024, we created a brand experience in the Brera Design District that emphasises the haptic qualities of the furniture collections on show, while simultaneously dissolving their innate materiality. With an ephemeral touch, we wish to stimulate visitors’ imagination, while demonstrating how poetic visions can become innovative reality.
